Scope

Implement and execute strategic marketing plans as part of creating brand awaren to attract potential and retain existing customers.

Job Description

• Responsible for developing, implementing, and executing strategic marketing plans according to company targets in order to attract potential customers and retain existing ones.
• Prepare, manage and execute a marketing plan for product, service, idea or event
• Create and distribute all marketing materials (including digital & printed marketing materials)
• Involve in preparation and project presentation to management/clients to plan and improve the marketing material according to the need
• Oversee, prepare and propose marketing budgets
• Involve in the negotiation of advertising contracts
• Plan, direct and organize advertising and promotional campaigns/events
• Conduct research to identify potential markets
• Partner with the creative team to create advertisement design
• Involve in content writing for marketing material
• Run campaigns on appropriate media channels
• Collect and analyze market research data, provide the statistical report for marketing related projects
• Identify weaknesses in existing marketing campaigns and develop realistic solutions
• Involve in marketing brainstorming sessions, provide analytical insights to develop and plan marketing projects/campaigns according to marketing goals
• Propose marketing initiatives for management
• Create company marketing policy, process and guidelines for team reference
• Stay up to date with market trends to ensure campaigns and promotions are relevant within target markets